LifeStyle Marketing is a comprehensive and integrated technological solution enabling the Company to build personalized relations with Customer – whether it is a retail chain, or a trading center, or producers and distributors of goods and services, or banks. It is effective for developing and implementing loyalty programs of any scale, including coalition and local bonus programs.
The solution has a modular structure (contains four modules: LifeStyle Point, LifeStyle Club, LifeStyle Segmentation, LifeStyle Network). It means that depending on the developed program concept only required modules will be employed.

LifeStyle Segmentation uses the knowledge on Consumer’s way of living (preferences, shopping schedule and geography, etc.) to model Customer Behaviour and to receive an automatically discovered Target Customer Portrait – for every loyalty program event (marketing promotion, special event, etc.). The objective is to maximize their profitability and the whole program’s success in the end.

LifeStyle Club is a module residing centrally and performing the functions of loyalty program administration. Employing the powerful Oracle database, LifeStyle Club assures consistent functioning of all program elements, serves as a data warehouse and factual data analysis centre, performs customer communications, and many more assuring success of the whole customer loyalty program.

LifeStyle Point is an application for a loyalty program day-to-day and real-time operation in an outlet. LifeStyle Point software is located at a point of sale – in payment terminals (it can reside in a purposely installed terminal or be integrated into the existing system) or in electronic cash registers.

LifeStyle Network is an optional module that serves to maximize the loyalty program benefits through fostering its crucial mechanisms – customer data accumulation, storage and transmission. The right information at the right time in the right place – this is the main rule for efficient decision-making.